Penguin's plan to revitalise back list in mass market publishing.

With a view to re-vitalising back-lists, Penguin plans to release a series of 'sampler novels' or 'hot shots'; short, accessibly priced novellas which they hope will encourage readers to go back and buy the rest of the author's back list. And where did they get the idea? i-tunes- which encourage buyers to download singles, only to find that many go back and purchase the full cd.

Read the full story:
Penguin's 'Hot Shots' Repackaged with an Eye Toward iTunes-Style Success